Using AI To Predict & Deliver On Consumer Demand for the Big Game

Case Studies, SMT BTS, video, video blog

1.3 billion wings, 12 million slices of pizza, 14 billion hamburgers, and 51.7 million cases of beer— how do the right products get delivered to the right places, in the right amounts, in time for all the Big Game parties? AI-powered supply chain technology is playing a leading role says industry leader LLamasoft. LLamasoft works with many of the country’s largest food and beverage manufacturers to predict this year’s hottest snacks and tackle the logistical challenges of making sure…

Making of Nextdoor’s Halloween Media Campaign

Case Studies, SMT BTS, video, video blog

 Nextdoor, a free private social network for neighborhood community, partnered with D S Simon Media helped Nextdoor promote their annual Halloween Treat Map. Meaghan B. Murphy, Lifestyle Expert, talked about their Halloween Treat Map, introduced its new features, and shared some tips on how to use the Nextdoor app. She conducted 30 radio and television interviews during a Satellite Media Tour in the D S Simon Media studio. According to Nextdoor, right after the…

Support Wildfire Victims by Drinking Beer

Case Studies, SMT BTS, video, video blog

 Brewing company Sierra Nevada released “Resilience IPA” to raise funds for victims of the California wildfires. More than 14,000 homes were destroyed by the fire, including those of more than 50 Sierra Nevada employees. To spread word of the campaign, company CEO Ken Grossman participated in a nationwide satellite media tour, completing 27 interviews reaching millions of viewers. Every dollar spent on the new IPA will got to the Sierra Nevada Camp Fire Relief…