PR’s Top Pros Talk…COVID – Anna Lingeris

Agencies can work best by listening and being honest and empathetic, says Anna Lingeris, Earned Media & Brand Publicity Lead at the Hershey Company. It is more important than ever to read the news and spend time understanding how to work within the new norms in an empathetic way.

Organizations need to understand how their messages fit into what’s happening around them. These are times where the world needs heartwarming stories that would truly resonate with the audiences and provide relief, not carefully crafted, self-indulgent pieces.