The most successful organizations will be those that spend most of their time focused on the future, says Ray Day, Vice Chair at the Stagwell Group. COVID digitally transformed and disrupted the world of communications and forced everyone to learn new ways to prosper in the digital era. Ray emphasizes the importance of implementing digital as a strategy not a tactic. The role of communicators has never been bigger. Organization leaders need to strive…
Organizations need to be using data driven measurement and evaluation in their program every day, says Global Managing Director at AMEC, Johna Burke. Companies that don’t are getting further and further behind. By leveraging data, organizations can make much smarter and effective decisions when it comes to making cuts and reallocating resources. Johna stresses the importance of evaluating tonality and sentiment among other factors that drive communications strategy. It is important to continually understand and reevaluate priorities on…
Nonprofits can help address the COVID19 crisis and advance the social and racial justice movements happening today by taking an additive, supportive, and collaborative approach to communications, says Craig Minassian, Chief Communications and Marketing Officer at the Clinton Foundation. This includes sharing stories and content that help foster a better understanding of the issues and needs, fact-based information and resources, and working together with other organizations to develop and amplify purpose-driven campaigns. The…
Agencies can work best by listening and being honest and empathetic, says Anna Lingeris, Earned Media & Brand Publicity Lead at the Hershey Company. It is more important than ever to read the news and spend time understanding how to work within the new norms in an empathetic way. Organizations need to understand how their messages fit into what’s happening around them. These are times where the world needs heartwarming stories that would truly…