PR’s Top Pros Talk…COVID – Craig Minassian

Nonprofits can help address the COVID19 crisis and advance the social and racial justice movements happening today by taking an additive, supportive, and collaborative approach to communications, says Craig Minassian, Chief Communications and Marketing Officer at the Clinton Foundation. This includes sharing stories and content that help foster a better understanding of the issues and needs, fact-based information and resources, and working together with other organizations to develop and amplify purpose-driven campaigns.


The economic uncertainty and scaling back of philanthropic support caused by the coronavirus pandemic has impacted the marketing budgets of many nonprofits. This puts a premium on PR and earned media efforts that help journalists discover stories and ideas to inform broader narratives and bring different human dimensions to the issues.