Organizations need to be using data driven measurement and evaluation in their program every day, says Global Managing Director at AMEC, Johna Burke. Companies that don’t are getting further and further behind.
By leveraging data, organizations can make much smarter and effective decisions when it comes to making cuts and reallocating resources. Johna stresses the importance of evaluating tonality and sentiment among other factors that drive communications strategy. It is important to continually understand and reevaluate priorities on a day to day basis and make changes to your messaging accordingly.