PR’s Top Pros Talk…Leadership – Julissa Marenco
Julissa Marenco, CMO & Assistant Secretary for Communications and External Affairs, The Smithsonian, discusses the challenges of aligned messaging for different museums under the Institution’s umbrella brand. She emphasizes the importance of soft skills and soft influence in building effective relationships within the decentralized enviornment of the Institution. Julissa also dives into the organization’s creative initiatives to reach people across the nation through digital means.