PR’s Top Pros Talk: Lindsay Singleton



Can public affairs be approached from a bipartisan perspective? Lindsay Singleton, Managing Director & Head of the Social Impact Practice at ROKK Solutions, shares how to navigate the current political environment as a brand and find common ground. She goes into the company’s research on the bipartisan power of ESG.

Download Across the Aisle: Unlocking the Bipartisan Power of ESG here.

PR’s Top Pros Talk: David Ball



What are the advantages of working with a boutique PR agency? David Ball, President & CEO of Ball Consulting Group, LLC and President of PR Boutiques International, emphasizes how the ability to be nimble and quickly adapt to client needs has enabled his firm’s continued growth. He also discusses how larger agencies can bring a boutique feel into their practice.

Happy Holidays from D S Simon Media!

For 25 years, we’ve expressed our appreciation to clients, partners, and friends during the holidays by supporting the charities our team personally engages with. This year, in a time of continued need, we are excited to be making our largest contribution ever. Thanks to all of you for the support and trust that makes this possible.

 

We wish you a safe and healthy 2022.

 

The charities our team supports are listed below.

World Food Program

Stephen Siller Tunnel to Towers Foundation

The Malcom Jenkins Foundation

Planned Parenthood Action Fund

Leukemia & Lymphoma Society

City Growers

Be Like Brit Foundation

Armenia Fund

Crossroads Community Services

Leukemia & Lymphoma Society

Susan G. Komen

Danish Refugee Council

Hour Children

American Heart Association

The Library at the A.J. Williams-Myers African Roots Center

The Guide Dog Foundation

American Nurses Foundation

World Central Kitchen

Fair Vote

 

PR’s Top Pros Talk: Gini Dietrich



How can communicators retain their seat at the decision-making table in 2022? Gini Dietrich, Founder and CEO of Spin Sucks and Arment Dietrich, stresses the importance of communicating company values and keeping employees engaged in the wake of the Great Resignation. Gini also shares her passion for PR measurement and using attribution models to quantify communication effectiveness.

PR’s Top Pros Talk: Mark LoCastro



How can earned media be converted into measurable results? Mark LoCastro, Director of Public Relations, SmartAsset, offers insights into utilizing a backlink strategy to generate traffic. Mark also emphasizes the importance of leveraging an internal spokesperson and shares his experience of transitioning from being a PR Manager into a national company spokesperson.