PR’s Top Pros Talk… Optimizing Modern Communications in Healthcare – Cori McKeever
Cori McKeever, Global President of Healthcare at Golin, discusses the means in which firms can optimize their campaigns and communications to appeal to the right audiences. She takes it further into her specific industry, healthcare, and how the modern climate on health following COVID can influence the PR tactics brands implement. She emphasizes the distinction in tactics used to reach Pharma clients and general health/wellness clients.