PR’s Top Pros Talk: Gini Dietrich
How can communicators retain their seat at the decision-making table in 2022? Gini Dietrich, Founder and CEO of Spin Sucks and Arment Dietrich, stresses the importance of communicating company values and keeping employees engaged in the wake of the Great Resignation. Gini also shares her passion for PR measurement and using attribution models to quantify communication effectiveness.