Monthly Archives: February 2022

PR’s Top Pros Talk… Successful Onboarding Practices – Tiasha Stevenson



How can new hires set themselves up for success during onboarding? In the second part of the discussion, Tiasha Stevenson, Vice President, Director of Creative and Agency Resourcing, Golin, emphasizes the importance of listening and being intentional about getting to know your team members to develop strong relationships. Tiasha also highlights the need for employers to create business resource groups to help new hires connect with peers with similar experiences.

Watch part 1 here.

PR’s Top Pros Talk… Landing a New Role and Attracting Candidates – Tiasha Stevenson



How can professionals be intentional about their skillset when searching for new career opportunities? Tiasha Stevenson, Vice President, Director of Creative and Agency Resourcing, Golin, shares insights on how to successfully land a new role within your own organization or with a new employer. Tiasha also offers advice for hiring managers to look for candidates who would be a “culture add” rather than a culture fit.

Watch part 2 here.

PR’s Top Pros Talk… Investing in Research – Laura Macdonald



Why should communications firms invest in research? Laura Macdonald, Co-President, Hotwire, emphasizes the need for agencies to ditch the cookie cutter approach with the world changing so rapidly. She shares insights from the agency’s mindset shift from B2B and B2C to “Business-to-Human.” Laura also highlights the importance of having diversity of experience to understand and deliver insights most effectively.

PR’s Top Pros Talk… Entertainment PR – Erik Bright



How has entertainment PR changed with the rise of streaming platforms? Erik Bright, Owner of Prodigy Public Relations, shares insights on how his firm generates buzz for independent films. He also discusses the role of the film festivals, and their transition into a hybrid environment.

PR’s Top Pros Talk… Connecting with Gen Z Audiences – Courtney Miller



How can brands effectively communicate to Gen Z audiences? Courtney Miller, Executive Vice President of U.S. Strategy and Brand, Edelman U.S., shares insights from the agency’s study on the issues that Gen Z audiences care about the most and the implications for communicators. Courtney also shares how brands can attract Gen Z talent by prioritizing basic safety and security needs.

Download The Power of Gen Z: Trust & The Future Consumer report here.

PR’s Top Pros Talk… The Value of Podcasts – Christina Nicholson



What are the most important things to keep in mind when pitching to a podcast? Christina Nicholson, Owner of Media Maven and Founder of Podcast Clout, shares insights on how to make your pitch stand out and what mistakes to avoid. She also offers tips on how to identify relevant podcasts on national and local levels.