PR’s Top Pros Talk: Heather Caouette



How can communicators understand their customers’ voices? Heather Caouette, Marketing and Communications Director at Xealth, explains the value of understanding how your products work directly from the customer experience to the sales perspective to get a fresh outlook – as well as how brand awareness can help employees and their customers with strategy and outreach. Heather also discusses how the future of healthcare technology will be more transparent and accessible to customers and healthcare professionals.