2023 - Page 7 of 11 - Video for Broadcast

NextUP – Krystle Cajas

Tel: 212.736.2727 news@dssimonmedia.com NextUP… Krystle Cajas Krystle Cajas, account executive at Crenshaw Communications, talks with Isis Simpson-Mersha and Sarah Joyce from Ragan and D S Simon Media about the importance of being present when communicating with internal and external colleagues. Cajas also shares her experience of being a part of a multigenerational workplace. TRANSCRIPT: SARAH: We’re so excited to be speaking with you and excited to hear a little bit about your role and some of the incredible…

PR’s Top Pros Talk: Tony Welz

Tony Welz, Principal at W2 Communications, shares his advice for growing a specialized boutique agency including fostering community with media professionals and conducting research reports. Tony also discusses the importance of collaborating with clients and adapting to the current market.

PR’s Top Pros Talk: Danny Franklin

Danny Franklin, Partner at Bully Pulpit Interactive, discusses the critical role of identity when it comes to political research and communications. Danny shares his insights on how brands can transmit their messages into the consumer experience. Danny also reflects on emerging technology such as AI and the Metaverse.

PR’s Top Pros Talk: Eleanor Hawkins

Eleanor Hawkins, Communications Strategist and Writer for Axios, shares valuable insights into how communications leaders can cut through the noise by getting comfortable with data, leaning more into what their audience is saying, and more. Eleanor also discusses the research behind the successful Smart Brevity® method.

PR’s Top Pros Talk: Katie Riley

Katie Riley, Vice President of Communications for The Alliance for Aging Research, gives valuable advice on effective ways to pitch the media. Katie discusses how she navigates challenges as a consumer advocate by humanizing news stories. Katie also shares how her team utilized social media for the “Valve Disease Day Challenge” campaign.

PR’s Top Pros Talk: Christa Conte

Christa Conte, EVP and Head of Client Services for Hotwire Global, explains the vital role communicators have in expanding their knowledge about the Metaverse. Christa walks through the first steps brands and agencies can take if they want to discuss Metaverse opportunities with clients. Christa also shares her perspective on the future of the public relations industry. Download “PR and the Metaverse 3.0” here.

Yearly Archives: 2023

NextUP – Krystle Cajas

PR’s Top Pros Talk: Tony Welz

PR’s Top Pros Talk: Danny Franklin

PR’s Top Pros Talk: Eleanor Hawkins

PR’s Top Pros Talk: Katie Riley

PR’s Top Pros Talk: Christa Conte

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