PR’s Top Pros Talk… How AI is Changing the Way Brands Get Discovered
Doug Simon, CEO of D S Simon Media, and Sarah Evans, Partner and Head of PR at Zen Media, have an insightful conversation about the growing role of AI in brand discovery. They explore how AI is influencing the way people find information and even choose what to buy. Sarah also shares guidance on how PR and communications teams can better align their work with how consumers are interacting with AI.