Monthly Archives: March 2026

PR’s Top Pros Talk… Moving Hearts and Minds with AI and Storytelling

 In this episode of PR’s Top Pros Talk, Adeena Fried, Executive Vice President of Health & Wellness at HAVAS Red, joins Doug Simon, CEO of D S Simon Media, to unpack key insights from the “AI in the Newsroom” report. Adeena shares how her team optimizes content for AI search while keeping storytelling at the center of every campaign. She also highlights the agency’s commitment to learning and experimenting with AI tools.

PR’s Top Pros Talk… Crisis Communications in the AI Era

 When a crisis hits, communications teams must move quickly while providing clear, objective guidance to leadership. In this episode, Doug Simon talks to Julianna Sheridan, Vice President of PR at Scratch Marketing + Media, about how B2B tech companies can prepare for and navigate high-pressure situations. Communicators will learn how to build internal relationships, collaborate effectively with legal teams, and use AI tools responsibly to monitor emerging issues.

PR’s Top Pros Talk… The Rise of the Answer Engine Economy

 In this episode of PR’s Top Pros Talk, Erik Carlson, President and CEO of Notified, joins Doug Simon, CEO of D S Simon Media, to discuss how the answer engine economy is transforming the way content is created and discovered. Erik explains why earned media is becoming critical for AI citations and brand visibility. He also shares insights from Notified’s data-backed SOAR Content Framework™, which helps organizations optimize press releases.