Outlets such as the New York Times strive for the best in journalism, and many understand that a diverse staff is an integral part of that goal. A Meet the Media event featured a discussion of diversity and inclusion overall, as well as at the paper. Rebecca Blumenstein is Deputy Managing Editor of the New York Times, a post she assumed in 2019. Prior to that she was Deputy Editor in Chief of The…
Being on top of news trends is vital for PR professionals. During the Meet the Media forum, a New York Times editor explained her thoughts on growing content areas at the paper, and what types of stories have increasing opportunities to be shared. She honed in on constantly developing topics, such as privacy issues, and how readers should expect more and more stories in this area over the next few years. Rebecca Blumenstein is…
What is it like to work at the New York Times? How has the paper adapted to the digital age? At a Meet the Media forum, a Times editor shared her inside perspective to help PR people gain a better understanding of the renowned outlet and its approach to journalism. Rebecca Blumenstein is Deputy Managing Editor of the New York Times, a post she assumed in 2019. Prior to that she was Deputy Editor…
Brand anniversaries can be a powerful hook to grow your business and communicate about the future of your organization. When brands celebrate an anniversary, it’s a significant opportunity to not only look back but to look forward. Video is one of the most important tools to achieve messaging goals, yet many do not know where to begin and what common mistakes to avoid. We help clients get media coverage of anniversary celebrations using…
You may know Larry Weber as a successful entrepreneur, thought leader, and author, who founded several global marketing companies and is currently CEO at Racepoint Global. He joined us at the D S Simon Media office in New York to discuss key takeaways from his sixth and most recent book, Authentic Marketing. Authentic Marketing provides a new strategic framework that takes business, marketing and technology strategies out of their dated and effective silos and…