The Intersection of Law and PR – Why the Mueller Report Will or Won’t Be Made Public

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Two key members of President Trump’s and the White House’s Legal Teams discuss what will or won’t be made public in the Mueller Report. The panel discussed the growing PR role of lawyers as spokespeople and whether it puts brands at risk. They addressed the key legal issues facing organizations including cyber security, privacy and how to navigate them. The panel took place at the Schar School of Policy and Government on February 26 during…

Can a Centrist Become President in Our Polarized Time?

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Amazon pulling out of New York City is just one challenge brands face from the political divide. What can PR People learn from political strategists and politicians, who are in the cauldron of the political divide, about navigating the current polarization? Judging by this panel, quite a lot. You’ll gain insights into challenges faced by PR pros engaging in political strategy at the highest level. We also asked each panelist about their plans(?) to run…

Why Have CEOs Stopped Talking to the Media? Experts Say It Is Time for Change.

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A panel featuring public relations specialists and members of the media revealed a common trend: organizations aren’t doing enough to build relations with media. Reporters are being ignored or tossed low-level individuals, and companies reapproach only when they have a calculated story. Similarly, due to financial media cutbacks, reporters don’t have time to get to know the key players in the industries they cover. This dynamic only further fractures the public’s faith in both sides.…

CEOs and Live Social Video: A Top Trend for 2019

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Download the report for free here. Key Findings from the Report Include: 57% of communicators are using live social video, and 81% plan to increase live streaming next year. Additionally, it was revealed that Facebook is the most popular social site for streaming, being used by 63% of communicators. YouTube and Instagram followed up, with 46% and 45% usage, respectively. The role of the CEO in live video is positioned to increase over the next…

Accessible CEOs Make Brands More Authentic

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 Key findings from the Brand Authenticity Survey 2018 include: Making your CEO accessible to the media makes your brand more authentic. 83% of journalists said so, a 10% increase compared to last year. Choosing an in-house spokesperson is 46% more authentic than a third-party expert for both brands and non-profits. The survey also found you need to post video for journalists to your social channels. 81 percent of journalists are getting their story ideas…