Category Archives: newsroom news

Obama’s Rutgers Grad Speech – Advice From The Campaign Leader


Matt Weismantel, the leader of Rutgers’ 250th Anniversary which featured a graduation speech from then-President Barack Obama, shared his thoughts on anniversary campaigns with Doug Simon, CEO of D S Simon Media. Matt is explains the value of structuring your internal team to maximize effectiveness–Rutgers’ had a core group with specialized teams branching off. He also touches upon the decision to make video a key element of the strategy and why that made such a big difference.

Click Here For More About Rutgers’ 250th Anniversary

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Planning and Executing An Anniversary Campaign


Kevin Bishop is now an Anniversary University® Milestone Master after leading IBM’s Centennial. The multi-layered campaign was an immense success, and in his interview with Doug Simon, CEO of D S Simon Media, Kevin shares his top tips to plan your anniversary. He lays out a roadmap for when and how to strategize, when to focus on content, and how to expertly execute.

Click Here For More About IBM’s Centennial

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Brand Anniversaries – Where To Start?


As Global Brand Director, Karen Kozak helped Cargill plan and celebrate its 150th Anniversary. The company used the anniversary as an opportunity to emphasize storytelling and engage audiences with their brand’s identity and impact.

One key to success is knowing where to begin with your anniversary campaign. Doug Simon, CEO of D S Simon Media, interviewed Karen and asked what it takes to get a campaign off to a strong start.

Click Here For More About Cargill’s 150th

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How the NY Times Views Business and Tech Coverage


Politics has been dominating the news cycle, especially since the 2016 election. In this final section of the Meet the Media forum, the Times’ approach to covering business and tech is reviewed. In the minds of some readers, the paper may primarily be associated political stories–the Times is working to change that.

Rebecca Blumenstein is Deputy Managing Editor of the New York Times, a post she assumed in 2019. Prior to that she was Deputy Editor in Chief of The Wall Street Journal, the highest-ranking woman to lead the paper’s news organization to date. She’s received numerous awards including overseeing the China team for the Wall Street Journal that won a Pulitzer Prize for International Reporting in 2007.

PRSA-NY hosted the event featuring Rebecca and moderated by Doug Simon, CEO of D S Simon Media.

Discussion: Diversity and Inclusion in the Media


Outlets such as the New York Times strive for the best in journalism, and many understand that a diverse staff is an integral part of that goal. A Meet the Media event featured a discussion of diversity and inclusion overall, as well as at the paper.

Rebecca Blumenstein is Deputy Managing Editor of the New York Times, a post she assumed in 2019. Prior to that she was Deputy Editor in Chief of The Wall Street Journal, the highest-ranking woman to lead the paper’s news organization to date. She’s received numerous awards including overseeing the China team for the Wall Street Journal that won a Pulitzer Prize for International Reporting in 2007.

PRSA-NY hosted the event featuring Rebecca and moderated by Doug Simon, CEO of D S Simon Media.

Times Deputy Editor’s Take on The Top News Stories of 2019


Being on top of news trends is vital for PR professionals. During the Meet the Media forum, a New York Times editor explained her thoughts on growing content areas at the paper, and what types of stories have increasing opportunities to be shared. She honed in on constantly developing topics, such as privacy issues, and how readers should expect more and more stories in this area over the next few years.

Rebecca Blumenstein is Deputy Managing Editor of the New York Times, a post she assumed in 2019. Prior to that she was Deputy Editor in Chief of The Wall Street Journal, the highest-ranking woman to lead the paper’s news organization to date. She’s received numerous awards including overseeing the China team for the Wall Street Journal that won a Pulitzer Prize for International Reporting in 2007.

PRSA-NY hosted the event featuring Rebecca and moderated by Doug Simon, CEO of D S Simon Media.

What Is It Like to Be Deputy Managing Editor of the New York Times?


What is it like to work at the New York Times? How has the paper adapted to the digital age? At a Meet the Media forum, a Times editor shared her inside perspective to help PR people gain a better understanding of the renowned outlet and its approach to journalism.

Rebecca Blumenstein is Deputy Managing Editor of the New York Times, a post she assumed in 2019. Prior to that she was Deputy Editor in Chief of The Wall Street Journal, the highest-ranking woman to lead the paper’s news organization to date. She’s received numerous awards including overseeing the China team for the Wall Street Journal that won a Pulitzer Prize for International Reporting in 2007.

PRSA-NY hosted the event featuring Rebecca and moderated by Doug Simon, CEO of D S Simon Media.

Inside Authentic Marketing With Racepoint Global CEO and Author Larry Weber


You may know Larry Weber as a successful entrepreneur, thought leader, and author, who founded several global marketing companies and is currently CEO at Racepoint Global. He joined us at the D S Simon Media office in New York to discuss key takeaways from his sixth and most recent book, Authentic Marketing. Authentic Marketing provides a new strategic framework that takes business, marketing and technology strategies out of their dated and effective silos and tightly integrates them around the central concept of corporate purpose. He was interviewed by Mike Bako, Director of Media and Content Strategy at D S Simon Media. During the interview, Larry discusses the importance of taking time to cultivate an authentic brand and the value of tying each piece of marketing to your company’s “story”.

Click here to purchase Larry’s new book: Authentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose

Visit Racepoint Global’s website here.