Obama’s Rutgers Grad Speech – Advice From The Campaign Leader

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 Matt Weismantel, the leader of Rutgers’ 250th Anniversary which featured a graduation speech from then-President Barack Obama, shared his thoughts on anniversary campaigns with Doug Simon, CEO of D S Simon Media. Matt is explains the value of structuring your internal team to maximize effectiveness–Rutgers’ had a core group with specialized teams branching off. He also touches upon the decision to make video a key element of the strategy and why that made such…

Planning and Executing An Anniversary Campaign

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 Kevin Bishop is now an Anniversary University® Milestone Master after leading IBM’s Centennial. The multi-layered campaign was an immense success, and in his interview with Doug Simon, CEO of D S Simon Media, Kevin shares his top tips to plan your anniversary. He lays out a roadmap for when and how to strategize, when to focus on content, and how to expertly execute. Click Here For More About IBM’s Centennial Follow Kevin Bishop:  …

Brand Anniversaries – Where To Start?

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 As Global Brand Director, Karen Kozak helped Cargill plan and celebrate its 150th Anniversary. The company used the anniversary as an opportunity to emphasize storytelling and engage audiences with their brand’s identity and impact. One key to success is knowing where to begin with your anniversary campaign. Doug Simon, CEO of D S Simon Media, interviewed Karen and asked what it takes to get a campaign off to a strong start. Click Here For…

Behind the Scenes: Live Reveal of Great American Rail-Trail

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 D S Simon Media recently helped Rails-to-Trails Conservancy celebrate the 150th Anniversary of the Transcontinental Railroad using new technology to broadcast simultaneous events in multiple locations to create a live social media video feed.   Rails-to-Trails, an organization that develops easily accessible multipurpose public paths created from former railroad corridors, came with a challenge to use live video on social media to celebrate the reveal of the Great American Rail-Trail’s preferred route as part…

How the NY Times Views Business and Tech Coverage

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 Politics has been dominating the news cycle, especially since the 2016 election. In this final section of the Meet the Media forum, the Times’ approach to covering business and tech is reviewed. In the minds of some readers, the paper may primarily be associated political stories–the Times is working to change that. Rebecca Blumenstein is Deputy Managing Editor of the New York Times, a post she assumed in 2019. Prior to that she was…