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PR’s Top Pros Talk… Forming a Sustainable PR Strategy
David Barkoe, CEO and Founder, Carve Communications
How can communicators form a sustainable PR strategy? David Barkoe, CEO and Founder of Carve Communications, emphasizes that agencies should focus on long-term campaigns and opportunities, rather than simply relying on the “big” tentpole press opportunities. David also explains his unique process of measuring the value of media placements.
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Doug Simon is Founder & CEO at D S Simon Media. The firm is an industry leader in Satellite Media Tours, Internet Tours, video production and social broadcasts in both English and Spanish. You can reach him via e-mail: dougs@dssimonmedia.com
