Tag Archives: brand

PR’s Top Pros Talk… Radina Russell – The Changing Role of Corporate Communications and the CCO



Are you ready for the changing corporate communications landscape? Radina Russell, U.S. Chair, Corporate Affairs Advisory & General Manager, Atlanta Southeast Market, ⁠Edelman⁠, dives into the key findings of Edelman’s 2023 Future of Corporate Communications Study. She explains what business areas CCOs should focus on and the traits they should lead with. Radina also shares how CCOs can get the most value out of collecting and analyzing data.
To download the study, click here: ⁠https://www.edelman.com/2023-future-of-corporate-comms#download

PR’s Top Pros Talk… Peter Cook – The Role of Journalism in the Banking Industry



Peter Cook, Chief Communications Officer at the American Bankers Association, shares how his team serves as the voice of the banking industry in Washington and the challenge of representing banks of all sizes. He explains his range of responsibilities at ABA, how he applies his journalism background to his job, and the importance of data in reaching a skeptical public.

PR’s Top Pros Talk… Blake McEvoy – Moving the Pharmaceutical Industry Forward



Blake McEvoy, Head of U.S. Corporate Affairs for Respiratory & Immunology, Vaccines & Immune Therapies at AstraZeneca, describes the communicator’s role in the healthcare transformation. He explains how leaders can provide value to the next generation of workers. He also shares his insights on how the healthcare industry is developing a people, planet, and society-focused approach.

PR’s Top Pros Talk… Jim O’Leary – Navigating the Corporate Affairs Landscape



Jim O’Leary, Chief Executive Officer at Weber Shandwick, North America, explains the shifts to the corporate affairs profession that have taken place over the past several years – and how the trends of today, for artificial intelligence to CEO turnover, will affect the industry’s future.

PR’s Top Pros Talk… Carrie Blewitt – How to Improve Your Communication Skills



Carrie Blewitt, Senior Vice President at Story Partners, discusses the use of jargon in public relations. She also explains how to develop a clear and effective pitch to the media.

PR’s Top Pros Talk… Jenny Wang – Sustaining Momentum for DE&I Initiatives



Jenny Wang, Senior Vice President at CLYDE, discusses why DE&I remains business critical when it comes to all stakeholders, including consumers and employees. She explains four pillars of consideration for communicators to consider when it comes to DE&I and health equity communications. Jenny also shares her tips on how brands can avoid performative allyship.

PR’s Top Pros Talk… Brendan P. Lewis – Leading with Authenticity



Brendan P. Lewis, Executive Vice President of Global Communications and Public Affairs at Oatly, shares his top three pieces of advice for job seekers. He opens up about the importance of maintaining a work-life balance. Brendan also offers his insights on when brands should take risks.

PR’s Top Pros Talk… Laura Liotta – How Corporate Communications Helps Medical Breakthroughs Advance



After sharing the history behind her firm’s name, Laura Liotta, President and Founder of Sam Brown Inc. Healthcare Communications, dives into corporate communications and how she works with healthcare companies to get their messages across to various audiences. Laura also offers insights on leveraging authentic spokespeople, including celebrities.

PR’s Top Pros Talk… Cherilyn Cecchini, M.D. – The Role of Communication in Patient Care



Cherilyn Cecchini, M.D., Partner at FINN Partners, reflects on the lessons she has learned from her residency and how they apply to her communications role. Cherilyn describes how medical professionals and agency leaders can effectively work together with patients and their families. Cherilyn also shares valuable information from her medical research.

PR’s Top Pros Talk… Ryan Lilly – The Evolution of Healthcare Communications



Ryan Lilly, Senior Vice President and Managing Director of MWW Health, describes the dos and don’ts of building a healthcare practice at an agency. Ryan explains how healthcare communicators are continuing to lead with a value-based care approach. Ryan also discusses the importance of patient privacy.