PR’s Top Pros Talk… Communicating with Women About Healthcare – Wendy Lund, Organon



Wendy Lund, CCO, Organon, discusses the challenges of establishing a culture focused on women healthcare. She emphasizes the importance of having a vision to be successful in overcoming those challenges. Wendy also shares key insights from Organon’s research on how to communicate with women about healthcare. This interview has also been featured on WomensBiz.US

PR’s Top Pros Talk… Building Trust Among Employees – Jonathan Jordan



Jonathan Jordan, General Manager, Edelman Southern California, shares key findings from the agency’s Trust Barometer special report, “The Belief-Driven Employee.” He discusses the rise of pandemic-induced burnout, and the ways leaders can effectively reduce it. Jonathan also shares how his background in management consulting has helped him succeed in the PR industry.

PR’s Top Pros Talk… Integrating Celebrities & Influencers into Brand Campaigns – Ali Taekman, BPCM



Ali Taekman, Partner, BPCM, discusses how brands can effectively integrate celebrities and influencers into their media campaigns. She emphasizes the importance of using both celebrities and influencers to achieve different levels of impact. Ali also shares insights into the agency’s heavy focus on sustainability.

PR’s Top Pros Talk… Developing Effective Brand Differentiation – Jennifer Temple



Jennifer Temple, Chief Communications Officer at Hewlett Packard Enterprise, reveals brand strategies she has learned since the company’s split from HP. She discusses how the brand shaped its own narrative, despite consumer association with the former firm, and tactics used to build brand awareness and differentiation. Jennifer also dives into creating a brand image while HPE needed to undergo restructuring with a new CEO and business model.

PR’s Top Pros Talk… Consumer Interaction Post Covid – Alina Diaz



Alina Diaz, Managing Director of Consumer Practice at MSL Group, speaks on the new means of interactions between communicators and consumers. She emphasizes the absence of physical touch creating new means of internal and external marketing, which has shown to vary between different demographics. Alina also touches on the change in consumer sentiment on virtual communication and responses to it.