PR’s Top Pros Talk…Pitching – Michael Smart
Michael Smart, CEO at MichaelSMARTPR, shares best practices for pitching to the media heading into 2021. Michael discusses the findings of a recent study his team conducted on journalists’ opinions about various pitches they’d received (grab the ebook here). He provides practical tips that communicators can immediately implement into their pitching strategy to see more effective results. Michael also breaks down some of the internal stresses when it comes to navigating what’s needed to pitch a story successfully.
