NextUP – Shantel Risher

Tel: 212.736.2727 NextUP… Shantel Risher Former Client Relationship Manager at Integral Shantel Risher, former client relationship manager at Integral, is a recent PRSA-NY 15 Under 35 award recipient. She discusses why downsizing the number of platforms a team uses to communicate increases productivity. Risher also shares the impact of Gen Z as they continue to enter the workforce. LYNSEY: Hi, I’m Lynsey Stanicki and I’m the Digital Video Production & Marketing Content Producer at…

PR’s Top Pros Talk: Stacey Grimsrud

 Stacey Grimsrud, Vice President at Bospar, talks about her background in local TV news and why the platform is still vital for brands to get their message across to consumers. Stacey shares valuable advice on what specific material communicators should include in their pitches to make them stand out to reporters and drive results for companies. Stacey also discusses how communicators can be an advocate for newsrooms as companies conduct massive layoffs across the…

PR’s Top Pros Talk: Stacey Bernstein

 Stacey Bernstein, CEO of M Booth Health, shares key findings from the Pharma Brandemic 2022 report. She discusses how consumers are increasingly seeing pharma brands as lifestyle brands and why pharma brands should commit to more transparent and authentic messaging as a result. Stacey highlights why consumers are more empowered and informed about their healthcare decisions since the pandemic started. Stacey also discusses the impact of communications in 2023. Download the full report here.

PR’s Top Pros Talk: Whaewon Choi-Wiles

 Whaewon Choi-Wiles, Director of Corporate Communications for Audi of America, defines the “Great Reflection” and explains how it impacted her career change. She lists key questions communicators can ask themselves and their teams that go beyond the surface level. Whaewon also shares her excitement for Audi of America’s future including their sustainability mission.