In this edition of COVID-19 Media Guide for PR Pros we share the first results of our TV station local news survey. 52 stations responded. 87% of stations said they would take a story related to the virus from brands or non-profits. 77% would take a health story not related to the virus. 75% would be open to a story on a general topic. Station demand is there for interviews with brand spokespeople…
Given the enormous economic uncertainty and the need for brands and non-profits to continue to communicate with the public, we’ve started this guide as a way for you to keep track of what the broadcast media is open to covering. There are two-parts to this equation. First, what are local news outlets open to covering. We’ll be surveying them on a weekly basis and reporting the results back to you. The second aspect needs…
This year’s Olympics have 13 worldwide partners and hundreds of other brands engaged in sponsorships at multiple levels. Brands who have invested time and money in these partnerships have to be thinking the same thing: What will be the effect of the coronavirus on the games and on their brand sponsorship? The number one thing they need to be communicating is their continued support of and commitment to the athletes. Whether the games move forward or…