PR’s Top Pros Talk… Landing a New Role and Attracting Candidates – Tiasha Stevenson



How can professionals be intentional about their skillset when searching for new career opportunities? Tiasha Stevenson, Vice President, Director of Creative and Agency Resourcing, Golin, shares insights on how to successfully land a new role within your own organization or with a new employer. Tiasha also offers advice for hiring managers to look for candidates who would be a “culture add” rather than a culture fit.

Watch part 2 here.

PR’s Top Pros Talk… Investing in Research – Laura Macdonald



Why should communications firms invest in research? Laura Macdonald, Co-President, Hotwire, emphasizes the need for agencies to ditch the cookie cutter approach with the world changing so rapidly. She shares insights from the agency’s mindset shift from B2B and B2C to “Business-to-Human.” Laura also highlights the importance of having diversity of experience to understand and deliver insights most effectively.

PR’s Top Pros Talk… Connecting with Gen Z Audiences – Courtney Miller



How can brands effectively communicate to Gen Z audiences? Courtney Miller, Executive Vice President of U.S. Strategy and Brand, Edelman U.S., shares insights from the agency’s study on the issues that Gen Z audiences care about the most and the implications for communicators. Courtney also shares how brands can attract Gen Z talent by prioritizing basic safety and security needs.

Download The Power of Gen Z: Trust & The Future Consumer report here.

PR’s Top Pros Talk… Communicating as a Hospital During COVID – Josh Wilson



How did healthcare workers help shape internal and external communications during COVID? Josh Wilson, Director of Strategic Communications at Children’s National Hospital, offers insights on how those on the front lines became spokespeople and embraced the duty of educating the public on what they were seeing within the hospital. Josh also shares how the hospital’s new DEI initiative invested in recruiting a diverse class of pediatric residents.

PR’s Top Pros Talk… Communicating the GRAMMYs® and Beyond – Andie Cox



What areas does the Recording Academy focus on when they are not preparing for The GRAMMY Awards?® Andie Cox, Vice President of Communications at the Recording Academy, discusses how the organization creates awareness for a range of initiatives such as advocacy for artists and pandemic relief. Andie also offers insights into the balance between entertainment publicity and a corporate brand story.