insights Archives - Page 2 of 4 - Video for Broadcast

PR’s Top Pros Talk… How to Improve the PR Structure

April White, CEO and Founder of Trust Relations, discusses her mission to reinvent the PR industry with strategies to help agency leaders overcome the common challenges that even the best PR agencies have faced for decades. April discusses the shift to remote work, advice to help PR practitioners successfully manage client expectations, tips for better account staffing, insights for junior publicists to advance in their careers, developing more compelling client narratives, and more. She…

PR’s Top Pros Talk… Building and Maintaining Client Relationships

Matt Kovacs, President of Blaze PR, explains what organizations should focus on when developing their public relations budget. Matt discusses how to have productive check-ins with clients. Matt also describes how communicators can be a resource to clients even after a campaign ends.

PR’s Top Pros Talk… Communicating to a Broader Audience About AI

The first episode of our series “How PR is Promoting AI” features Chris Hook, Senior Group Director of Communications and Marketing at Cadence Design Systems. Chris describes how he tested the messaging for the launch of the first AI powered supercomputer for design. Chris also shares how communicators can effectively tell stories about AI being used in products and services.

PR’s Top Pros Talk… Building and Maintaining a Collaborative Culture

Laura Brusca, Chief Communications Officer at Forbes, discusses her team’s strategies for success when promoting and protecting the brand. Laura talks about her involvement with New York Women in Communications. Laura also explains the important role of relationship-building.

PR’s Top Pros Talk… Viewing Communications from a Business Perspective

Steve Hirsch, CEO and Co-Founder of Hirsch Leatherwood, shares his insights on how top-of-the-funnel content can make a big impact on clients, audiences, and stakeholders. He discusses what makes a successful communications leader and what to look for in new hires. Steve also shares the importance of messaging.

Tag Archives: insights

PR’s Top Pros Talk… How to Improve the PR Structure

PR’s Top Pros Talk… Building and Maintaining Client Relationships

PR’s Top Pros Talk… Communicating to a Broader Audience About AI

PR’s Top Pros Talk… Building and Maintaining a Collaborative Culture

PR’s Top Pros Talk… Viewing Communications from a Business Perspective