PR’s Top Pros Talk… The Importance of Fun in Brand Marketing – Brian Lowe
What is the importance of fun in brand marketing? Brian Lowe, Founder, President and CEO of BML Public Relations + Digital, highlights the powerful physiological impact of fun on increasing consumer awareness, loyalty and purchase. Brian also explains how brands can incorporate humor in campaign strategies, and why it’s time to publish positive content.
Download the full survey here: https://bmlpr.com/fun/