The Impact of AI and Deepfakes in the Entertainment Industry

PR’s Top Pros Talk… The Impact of AI and Deepfakes in the Entertainment Industry

 Pamela Greenwalt, Chief Communications and Marketing Officer at ⁠SAG-AFTRA⁠, reflects on the impactful initiatives taken to secure the ethical use of AI. She explains how AI and deepfakes compromise the integrity of artistic expression. Pamela also encourages other communicators to approach the use of AI with caution and awareness.

How Effective Collaboration Enhances Brand Partnerships

PR’s Top Pros Talk… How Effective Collaboration Enhances Brand Partnerships

 Sarah Robarts, President and Founder of ⁠Ballantines PR⁠, discusses the importance of collaboration between employees, brands, and strategic partnerships. Doug and Sarah delve into the significance of arts and culture within the media landscape. She also shares insights on how to integrate passions into your work.

Maximizing Your Owned Content Strategy

PR’s Top Pros Talk… Maximizing Your Owned Content Strategy

 Sarah Wood, Founder and Chief Communication Consultant at Sarah Wood Communication, offers valuable insights on how organizations can utilize their owned channels. She emphasizes the importance of repurposing content while ensuring consistency and communication. Sarah also advises businesses not to underestimate the power of public relations in helping them achieve their vision.