PR’s Top Pros Talk… How to Improve the PR Structure

 April White, CEO and Founder of Trust Relations, discusses her mission to reinvent the PR industry with strategies to help agency leaders overcome the common challenges that even the best PR agencies have faced for decades. April discusses the shift to remote work, advice to help PR practitioners successfully manage client expectations, tips for better account staffing, insights for junior publicists to advance in their careers, developing more compelling client narratives, and more. She…

PR’s Top Pros Talk… Communicating to a Broader Audience About AI

 The first episode of our series “How PR is Promoting AI” features Chris Hook, Senior Group Director of Communications and Marketing at Cadence Design Systems. Chris describes how he tested the messaging for the launch of the first AI powered supercomputer for design. Chris also shares how communicators can effectively tell stories about AI being used in products and services.