The Updated Tech PR Playbook
Episode 363: Doug Simon, CEO of D S Simon Media, and Bob Geller, President of Fusion PR, discuss how tech PR is evolving. Bob shares how communications teams can build credibility through thought leadership and strategic storytelling. He discusses how to uncover newsworthy angles that break through a crowded media landscape. He also emphasizes using AI strategically while keeping human creativity at the center. >> Listen to the episode on Spotify, Apple Podcasts, and others. TRANSCRIPT:…







