PR’s Top Pros Talk: Christa Conte

 Christa Conte, EVP and Head of Client Services for Hotwire Global, explains the vital role communicators have in expanding their knowledge about the Metaverse. Christa walks through the first steps brands and agencies can take if they want to discuss Metaverse opportunities with clients. Christa also shares her perspective on the future of the […]

PR’s Top Pros Talk: Gini Dietrich

 Gini Dietrich, CEO of Arment Dietrich and founder of Spin Sucks, gives her insights on D S Simon Media’s newest survey, “PR and the Metaverse 3.0”. She shares examples of how communicators can utilize Metaverse 3.0 for crisis communications and more. Gini also explains how PR professionals can start having conversations about the Metaverse with […]

PR’s Top Pros Talk: Kasey Christolos

 Kasey Christolos, Senior Media Lead at Next PR, shares insightful data from the firm’s 2023 client survey. Kasey talks about how communicators can maximize ROI. She emphasizes the importance of connecting the PR and sales teams in an organization. Kasey also explains the abbreviation, FUD, and shares a client example.    

PR’s Top Pros Talk: Lori Russo

 Lori Russo, President of Stanton Communications, describes the benefits of working for an independent agency versus a large agency. Lori also explains the valuable lessons she has learned from traveling including the importance of understanding cultural expectations. Lori also shares an exciting announcement.    

PR’s Top Pros Talk: Sara Whitman

 Sara Whitman, Chief People Officer at Hot Paper Lantern, shares insightful data from The 2023 War for Frontline Talent report. Sara explains how HR and other communications professionals can work together to re-recruit employees. Sara discusses why the C-suite should utilize LinkedIn to highlight employee achievement. Sara also shares her excitement for the future […]

PR’s Top Pros Talk: Linda Descano

 Linda Descano, CFA®, Executive Vice President of Red Havas, explains that understanding the business of business is one of the most important skills communicators can have. She explains how communicators can conduct their own research about their companies by asking themselves key questions and utilizing valuable resources. Linda also predicts future trends for 2023 […]