The Year of Business Transformation and Corporate Reputation

 Megan Noel, Global President of Corporate Affairs at Golin, offers valuable insights from Golin’s 2025 Trends Report. She underscores that business transformation and corporate reputation are now inseparable. This convergence demands that companies must approach every decision through a dual lens of operational excellence and reputational impact, recognizing that these elements are inextricably linked in driving long-term business impact. The companies that will win this year will be the ones that effectively communicate their…

What to Watch for in 2025 (Episode 2)

 Curious about what’s next for communicators in 2025? In our second episode of “What to Watch for in 2025”, 12 of PR’s Top Pros share their unique perspectives. Topics covered include tech innovations, evolving client relationships, earned media, and more. >> Listen to the episode on Spotify, Apple Podcasts, and others.

Developing an Effective Media Relations Strategy

 Renee Mailhiot, Senior Vice President of Earned Media at Edelman, explains how she collaborates with clients to understand their media coverage goals. She shares how she prepares spokespeople to deliver authentic messages that align with the company’s narrative. Renee also emphasizes the importance of cultivating strong relationships with journalists in today’s ever-changing earned media environment.

Building Trust and Credibility Through Thought Leadership

 Kary Zate, Senior Director of Marketing Communications at Locus Robotics, and Christina Gorini, Vice President at FINN Partners, discuss how they combat misinformation through education. Christina explains how they create in-person experiences to create deeper understanding and engagement. Kary shares insights on how he utilizes testimonials to increase brand awareness.

The Power of Public Relations

 Mike Gehrig, Managing Director of The Motion Agency, delves into the role of media relations in driving meaningful outcomes. He discusses how effective media relations tactics can expand a story’s reach and audience engagement. Mike also emphasizes the importance of analyzing data to uncover meaningful insights.

What to Watch for in 2025 – Episode 1

 What’s in store for communicators in 2025? Eleven of PR’s Top Pros share their insights in our first episode of “What to Watch for in 2025”. Some of the topics discussed include challenges navigating disinformation, diversifying media, and the balance between AI and human intelligence. >> Listen to the episode on Spotify, Apple Podcasts, and others.