PR’s Top Pros Talk… Redefining Success – Cath Anderson



How can communicators redefine success throughout their careers? Cath Anderson, Head of Communications at Cityblock Health, reflects on the moment she realized that success can be defined by her own terms instead of what society or the industry expects. Cath also talks about what PR professionals need to know in order to build their skills.

PR’s Top Pros Talk… Bipartisan Approach to Public Affairs – Lindsay Singleton



Can public affairs be approached from a bipartisan perspective? Lindsay Singleton, Managing Director & Head of the Social Impact Practice at ROKK Solutions, shares how to navigate the current political environment as a brand and find common ground. She goes into the company’s research on the bipartisan power of ESG.

Download Across the Aisle: Unlocking the Bipartisan Power of ESG here.

PR’s Top Pros Talk… Boutique PR – David Ball



What are the advantages of working with a boutique PR agency? David Ball, President & CEO of Ball Consulting Group, LLC and President of PR Boutiques International, emphasizes how the ability to be nimble and quickly adapt to client needs has enabled his firm’s continued growth. He also discusses how larger agencies can bring a boutique feel into their practice.

PR’s Top Pros Talk… PR Trends for 2022 – Gini Dietrich



How can communicators retain their seat at the decision-making table in 2022? Gini Dietrich, Founder and CEO of Spin Sucks and Arment Dietrich, stresses the importance of communicating company values and keeping employees engaged in the wake of the Great Resignation. Gini also shares her passion for PR measurement and using attribution models to quantify communication effectiveness.

PR’s Top Pros Talk… Generating Traffic Through Earned Media – Mark LoCastro



How can earned media be converted into measurable results? Mark LoCastro, Director of Public Relations, SmartAsset, offers insights into utilizing a backlink strategy to generate traffic. Mark also emphasizes the importance of leveraging an internal spokesperson and shares his experience of transitioning from being a PR Manager into a national company spokesperson.

PR’s Top Pros Talk… Leading with Empathy – Mike Doyle



How has the context of leadership changed? Mike Doyle, President and CEO at Ketchum, discusses the shift into more genuine and human communications. He offers advice on increasing and maintaining employee engagement. Mike also shares some ways of developing empathy in the workplace.

Learn about careers at Ketchum here.

Check out how this interview came to be here.

PR’s Top Pros Talk… The Future of Corporate Communications – Jim O’Leary



How has the role of communications become more important to the C-suite over the course of the pandemic? Jim O’Leary, Edelman’s U.S. Chief Operating Officer and Corporate Affairs Practice Chair, shares key data from the 2021 Future of Corporate Communications study. Jim also discusses insights on how senior communications leaders are helping CEOs navigate social issues, ESG, activism and employee engagement.

Download the 2021 Future of Corporate Communications study here.