Tag Archives: Skype

PR’s Top Pros Talk…How Brands Can Leverage Streaming Platforms – Dallas Lawrence

 Dallas Lawrence, Head of Communications at Roku Platform Business, dissects the nuances of the streaming world and how communicators can effectively gain leverage in that space. He discusses how the streaming platform has changed advertising, dubbing it a ‘renaissance period’ for ads, with many brands producing more dynamic content to communicate their specific messaging. You can learn more about Roku Advertising here.

PR’s Top Pros Talk… Navigating the Socio-Cultural Climate – Krishana Davis

 Krishana Davis, Director of Digital at Precision Strategies, gives her take in how communicators can effectively navigate their environment and the people within them. She touches on political and sociocultural issues such as sentiments on the election, and how communicators must shift and adapt as culture does the same.

PR’s Top Pros Talk… Tips For Effective Company Launch – Kari Watson

 Kari Watson, Cofounder and Managing Partner at MacDougall Advisors, discusses the ways to optimize a healthcare startup’s launch. She emphasizes the need for well-thought-out communications strategies, and the importance of the preparation stage pre-launch. She further touches on mistakes to avoid and common pitfalls new firms fall into.

PR’s Top Pros Talk… The Nuances of Company Purchase – Rick Gould

 Rick Gould, Managing Partner at Gould+Partners, encourages business owners to run their company as if they’re going to sell it. He shares tips on selling a firm, and how both parties can capture the most value from the transaction. Rick also reveals the factors that buyers are most cognizant of such as the owners market salary, an owner’s ‘understudy’ and more.

PR’s Top Pros Talk… How To Make Sustainability Appealing – Katya Hantel

 Katya Hantel, Senior Director of Sustainability at Conagra Brands, discusses how brands can communicate environmental and social initiatives effectively as ESG becomes a business imperative. She sheds light on how businesses like Conagra can serve as sustainability translators to key stakeholders – such as investors, consumers, and employees – to champion greater development and adoption of sustainability solutions within the food industry. Katya also shares insights on navigating sustainability messaging between a master brand…