PR’s Top Pros Talk…Startup Marketing & PR – Tim Johnson



Tim Johnson, President of Upraise Marketing + Public Relations, provides insights on how startups can adeptly begin their brand narrative in PR. He discusses the various channels and mediums for these firms to plan for and capitalize on to ensure the receive positive consumer sentiment. He also explains the role of agencies in working with the startups and the need for ‘nimble feet’ as the new brand changes and alters their positioning frequently in the early stages.