PR’s Top Pros Talk: Ethan Rasiel

 How can you help clients break down muscle memory in conversation? Ethan Rasiel, CEO of Lightspeed PR & Marketing, recommends asking clients to participate in mock interviews that allow them to test language that any type of audience can understand, such as, journalists, partners, or potential customers. Ethan also explains the 5 behaviors that PR impacts and how communicators can effectively approach them.

PR’s Top Pros Talk: Marji Sherman

 Why should marketers invest in the Metaverse? Marji Sherman, Vice President of Digital at Cognito Media, dives into the benefits, such as, building brand awareness with Metaverse conferences and innovative office environments that change the way employees and clients interact. Marji also highlights the power of NFTs when it comes to brands selling merchandise.

Meet the NextUP Co-Hosts

Tel: 212.736.2727 NextUP is a new video series produced by D S Simon Media and Ragan Communications featuring young leaders in communications. Every NextUP episode gathers advice and experiences through conversation from professionals with under ten years of experience in the industry. Watch the NextUP series here. Meet the NextUP Co-Hosts Sarah Joyce is an Account Executive for Client Services at D S Simon Media. She supports both the sales and marketing teams. She graduated…

PR’s Top Pros Talk: Mark Weiner

 How can communicators use research to set communications objectives that are reasonable, meaningful, and measurable? Understand their communications objectives? And, once they’re set, how do communications professionals apply what they learn to meet or beat those objectives? Mark Weiner, Chief Insights Officer at PublicRelay, recommends conducting an Executive Audit to uncover the often-hidden value equation that senior executives apply to evaluate PR value and performance. He also recommends proactive research to inform communications decisions…