PR’s Top Pros Talk… The Year of the New Pivot – Lori Jung

Lori Jung, Co-Founder of Hudson West PR and Marketing, explains that the new pivot for 2023 includes preparing for the unexpected. Lori shares the importance of having open communication with clients by implementing weekly calls and quarterly meetings to determine PR-based tactics. Lori also describes some ways communicators can work smarter with reporters to increase media coverage for their clients.

PR’s Top Pros Talk… Strategizing a Brand Transformation – Meredith Klein

Meredith Klein, Director of Public Relations at GNC, explains the key traits of a brand transformation including reflection, connection, and authenticity. She also shares stories about GNC’s history and the brand’s lasting commitment to consumers’ needs. Meredith also explains how she applies the lessons she learned as a Division I athlete to her career.

PR’s Top Pros Talk… Executing a Growth Strategy – Peter Lucht

Peter Lucht, Head of Corporate Communications at Citizens Financial Group, explains the importance of aligning execution and narrative with the company’s strategy, and of staying ‘on offense’ despite the external environment. He also shares how he collaborates with Citizens CEO Bruce Van Saun in planning meaningful media opportunities that advance Citizens’ brand and reputation and provides a rundown on his focus for 2023.

Happy Holidays from D S Simon Media

D S Simon Media continues the tradition to express our appreciation to clients, partners, and friends during the holidays by supporting the charities our team personally engages with. Thanks to all of you for the support and trust that makes this possible.

We wish you a safe and healthy 2023!

The charities our team supports are listed below.

Stephen Siller Tunnel to Towers Foundation
Crossroads Community Services
The Trevor Project
Center for Human Rights in Iran
Breakthrough New York
The Andrew McDonough B+ Foundation
Leukemia and Lymphoma Society
Planned Parenthood Action Fund
MS Focus: The Multiple Sclerosis Foundation
Be Like Brit
American Heart Association
Alzheimer’s Association
Guide Dog Foundation
Leukemia & Lymphoma Society
American Cancer Society
City Growers
D.R.A.W. Kingston
Citymeals on Wheels
Planned Parenthood

PR’s Top Pros Talk… The Human Side of Storytelling – Stacey Kumagai

Stacey Kumagai, Communications Specialist at Media Monster Communications, Inc., shares why having open conversations with clients about their successes and failures leads to stronger storytelling. Stacey also explains the impact employee ambassadors have during a campaign. Stacey also talks about how the communications industry will evolve and how to prepare for the unexpected.

PR’s Top Pros Talk… Creating Accessible Communications – Virginia Devlin

Virginia Devlin, CEO of Current Global, describes what inspired the Accessible by Design initiative, highlighting data from the “Digital Accessibility: The Necessity of Inclusion” study and sharing tips for communicators to make their content more accessible to people with disabilities. Virginia also discusses her hopes for the future of the industry.

Download the free Accessible Communications Guidelines here.

Download the “Digital Accessibility: The Necessity of Inclusion” study here.

PR’s Top Pros Talk… The Future of Crisis Communications – Dave Fleet

Dave Fleet, Global Head of Digital Crisis at Edelman, shares key findings from the agency’s “2022 Connected Crisis Study”. Dave shares how executives can engage with Gen Z and other key stakeholders when navigating and addressing today’s most pressing issues. Dave also explains how companies of all sizes can plan and prepare for a crisis.

Download the “2022 Connected Crisis Study” here.