How the NY Times Views Business and Tech Coverage


Politics has been dominating the news cycle, especially since the 2016 election. In this final section of the Meet the Media forum, the Times’ approach to covering business and tech is reviewed. In the minds of some readers, the paper may primarily be associated political stories–the Times is working to change that.

Rebecca Blumenstein is Deputy Managing Editor of the New York Times, a post she assumed in 2019. Prior to that she was Deputy Editor in Chief of The Wall Street Journal, the highest-ranking woman to lead the paper’s news organization to date. She’s received numerous awards including overseeing the China team for the Wall Street Journal that won a Pulitzer Prize for International Reporting in 2007.

PRSA-NY hosted the event featuring Rebecca and moderated by Doug Simon, CEO of D S Simon Media.

Discussion: Diversity and Inclusion in the Media


Outlets such as the New York Times strive for the best in journalism, and many understand that a diverse staff is an integral part of that goal. A Meet the Media event featured a discussion of diversity and inclusion overall, as well as at the paper.

Rebecca Blumenstein is Deputy Managing Editor of the New York Times, a post she assumed in 2019. Prior to that she was Deputy Editor in Chief of The Wall Street Journal, the highest-ranking woman to lead the paper’s news organization to date. She’s received numerous awards including overseeing the China team for the Wall Street Journal that won a Pulitzer Prize for International Reporting in 2007.

PRSA-NY hosted the event featuring Rebecca and moderated by Doug Simon, CEO of D S Simon Media.

Times Deputy Editor’s Take on The Top News Stories of 2019


Being on top of news trends is vital for PR professionals. During the Meet the Media forum, a New York Times editor explained her thoughts on growing content areas at the paper, and what types of stories have increasing opportunities to be shared. She honed in on constantly developing topics, such as privacy issues, and how readers should expect more and more stories in this area over the next few years.

Rebecca Blumenstein is Deputy Managing Editor of the New York Times, a post she assumed in 2019. Prior to that she was Deputy Editor in Chief of The Wall Street Journal, the highest-ranking woman to lead the paper’s news organization to date. She’s received numerous awards including overseeing the China team for the Wall Street Journal that won a Pulitzer Prize for International Reporting in 2007.

PRSA-NY hosted the event featuring Rebecca and moderated by Doug Simon, CEO of D S Simon Media.

What Is It Like to Be Deputy Managing Editor of the New York Times?


What is it like to work at the New York Times? How has the paper adapted to the digital age? At a Meet the Media forum, a Times editor shared her inside perspective to help PR people gain a better understanding of the renowned outlet and its approach to journalism.

Rebecca Blumenstein is Deputy Managing Editor of the New York Times, a post she assumed in 2019. Prior to that she was Deputy Editor in Chief of The Wall Street Journal, the highest-ranking woman to lead the paper’s news organization to date. She’s received numerous awards including overseeing the China team for the Wall Street Journal that won a Pulitzer Prize for International Reporting in 2007.

PRSA-NY hosted the event featuring Rebecca and moderated by Doug Simon, CEO of D S Simon Media.

From Forbes: Three Things To Consider For Your Brand Anniversary Video Campaign

 

Brand anniversaries can be a powerful hook to grow your business and communicate about the future of your organization. When brands celebrate an anniversary, it’s a significant opportunity to not only look back but to look forward. Video is one of the most important tools to achieve messaging goals, yet many do not know where to begin and what common mistakes to avoid.

 

We help clients get media coverage of anniversary celebrations using video and help them understand the best practices for implementing this medium into their anniversary planning. You can read our full Forbes Article to learn more about the three keys brands should consider before starting their anniversary planning. These include aligning your campaign strategies, determining the types of videos you want to create, and maximizing your resources.

 

Click here to view the full Forbes Article

Inside Authentic Marketing With Racepoint Global CEO and Author Larry Weber


You may know Larry Weber as a successful entrepreneur, thought leader, and author, who founded several global marketing companies and is currently CEO at Racepoint Global. He joined us at the D S Simon Media office in New York to discuss key takeaways from his sixth and most recent book, Authentic Marketing. Authentic Marketing provides a new strategic framework that takes business, marketing and technology strategies out of their dated and effective silos and tightly integrates them around the central concept of corporate purpose. He was interviewed by Mike Bako, Director of Media and Content Strategy at D S Simon Media. During the interview, Larry discusses the importance of taking time to cultivate an authentic brand and the value of tying each piece of marketing to your company’s “story”.

Click here to purchase Larry’s new book: Authentic Marketing: How to Capture Hearts and Minds Through the Power of Purpose

Visit Racepoint Global’s website here.

It’s Not Fake News, It’s Local TV News


A recent Pew Research piece found that 41% of Americans say their preferred method of getting local news is from TV, outpacing the 15% who selected social media and 23% who selected websites or apps.

What does this mean? For starters: even if online news is convenient, it’s getting harder and harder for the public to trust it. The authenticity and familiarity of local news reporters has more viewers impressed. 81% of respondents believe the local news does fairly well or better at keeping them informed on the most important stories. So, whether you’re looking to share a news story with local markets or get your executive on TV, remember that Americans are listening closest to the local news stations.

The Joy of Missing Out – JOMO

 

The “Joy of Missing Out” is all about promoting healthy habits, such as taking breaks from social obligations and work appointments to catch up on sleep, exercise and time with family. Chris Heuisler, The Global Run Concierge for Westin Hotels and Dr. Kristen Knutson from the World Sleep Society partnered on a Satellite Media Tour to explain how their brands support JOMO.

Congrats Torod Neptune on the Big Win at PR Week Awards

 

During our pro-bono work at the Diverse Voices Book Launch, we were able to interview Torod Neptune, CCO and VP of Worldwide Communication at Lenovo. After meeting him, it’s no surprise he won the Outstanding In-House Professional honor at the PR Week Awards on March 21. During the interview, Torod explored the best ways to turn talk of increasing diversity into action and results. He is one of 40 extraordinary communicators featured in the book Diverse Voices, which comes from the PRSA Foundation and is designed to help communication leaders and professionals better understand the challenges faced by emerging majorities in the field.

To purchase Diverse Voices, visit www.diverseleadership.net.

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