Amy Rosenberg, Founder & President of Veracity Marketing, emphasizes the importance for brands to adapt with today’s innovations in public relations. She talks about how industry strides in SEO, email marketing and brand messaging affect business communication with their respective audiences. Amy breaks down these concepts further in her book, “A Modern Guide to Public Relations.”
D S Simon Media Announces a Series of Promotions and New Hires New York, NY, June 23, 2021 – D S Simon Media has announced a series of promotions and new hires. Elizabeth Rosenberger has been named Vice President, Client Services, joining the Senior Leadership team. “I am proud of what our team has accomplished within the past year. Not only navigating within a new environment during the pandemic, but exceeding our business goals, and ultimately…
Avra Lorrimer, Executive Vice President at H+K Strategies, shares her thoughts on brand behavior as we emerge from the pandemic. She talks about how brands can navigate humor and the responsibility to support those who have suffered and fallen behind over the past year.
Megan Driscoll, CEO & Founder of EvolveMKD, discusses how brands can truthfully and empathetically serve their audiences, specifically their female consumers. She discusses 5 main styles of communicators, based on the current scientific literature, and how brands can leverage on them to communicate with, not over clients. She then goes on to suggest ways that EvolveMKD has utilized authentic communication at multiple points in the value chain, all the way to the end consumer.
Tim Johnson, President of Upraise Marketing + Public Relations, provides insights on how startups can adeptly begin their brand narrative in PR. He discusses the various channels and mediums for these firms to plan for and capitalize on to ensure the receive positive consumer sentiment. He also explains the role of agencies in working with the startups and the need for ‘nimble feet’ as the new brand changes and alters their positioning frequently in…