Monthly Archives: November 2025

PR’s Top Pros Talk… Why Communicators Should Embrace AI

 Jon Harris, Executive Vice President and Chief Communications & Networking Officer for Conagra Brands, joins Doug Simon, CEO of D S Simon Media, to discuss how communicators can effectively integrate AI into their workflows. Jon explains how AI can be leveraged to better understand and anticipate the needs of reporters. He also emphasizes that understanding AI platforms can drive professional growth.

PR’s Top Pros Talk… The Evolving Role of CSG

 Rachel Henderson Eliff, EVP, Corporate Social Good at ⁠Fenton⁠, discusses the shifting CSG landscape. She emphasizes the importance of organizations taking a stance on issues, focusing on the reasons behind their position and their audience. Rachel also provides practical guidance on how organizations can prepare to speak out authentically in alignment with their values.