PR’s Top Pros Talk… Seth Linden – How to Get Earned Media Coverage During Uncertain Times



Seth Linden, President of Dukas Linden Public Relations, describes how to effectively work with clients when they want to secure earned media coverage. Seth explains key skills he’s learned including understanding the news cycle and building strong relationships with journalists. Seth also discusses the importance of local news in the public relations industry.

PR’s Top Pros Talk… Byron Calamese – Bringing Multicultural Communications to the Forefront of the Industry



Byron Calamese, Managing Director of Zeno East for Zeno Group, shares his knowledge on navigating multicultural communications in an ever-changing landscape. He highlights Zeno Group’s partnership with EGAMI Group on projects including “The Multicultural Mandate 2023” report. Byron also explains how the findings from the report can guide brands with their multicultural marketing strategies.

PR’s Top Pros Talk… Aaron Sherinian – The Nexus Between Faith and PR



Aaron Sherinian, Senior Vice President of Deseret Management Corporation, explains how the deforestation of local news is making an impact on the media landscape. Aaron also explains the opportunity the media has if they engage more stories of faith with their viewership. Aaron also discusses how faith and media continue to form a strong community.

PR’s Top Pros Talk… Mitch Germann – The Evolution of Sports Communication and Culture



Mitch Germann, Global Managing Director of Retail, Sports and Lifestyle for FleishmanHillard, shares how brands can get the most value out of their sports sponsorships. Mitch highlights the impact that the younger generation is having on sports culture and how organizations are marketing to those audiences. Mitch also explains his approach to securing earned media coverage.

PR’s Top Pros Talk… Jackie Cox Battles – Developing an Earned-First Mindset



Jackie Cox Battles, New York Consumer Brand Practice Lead and North America Consumer Brand Practice Growth Lead at ⁠Weber Shandwick⁠, explains the importance of earned media as more consumers feel disconnected from brands. Jackie describes valuable approaches she uses with clients such as “story doing” and more. Jackie also shares key data from the ‘⁠Earned Effect Study⁠’.

PR’s Top Pros Talk… Paul Holmes – Reflecting on the Impact of Anti-‘Woke’ Ideologues



Paul Holmes, Founder and Chair of ⁠PRovoke Media⁠, explains why companies should not only lead with their values. Paul talks about current events such as the Disney lawsuit and Bud Light’s recent ad campaign. Paul also reflects on the growth of the PR industry.
Read Paul’s article here: ⁠https://www.provokemedia.com/long-reads/article/the-pr-industry-needs-to-defend-business-against-anti-%27woke%27-ideologues ⁠

 

PR’s Top Pros Talk… Troy Blackwell – Navigating Public Perception



Troy Blackwell, Director of Press Relations and Spokesperson for the Peace Corps, explains how he navigates public relations and storytelling for the agency. He dives into the importance of having open and inclusive conversations. He also describes the impact behind the ‘Bold Invitation’ campaign and how the message is reaching audiences of all backgrounds.

Troy Blackwell is the Director of Press Relations and on-the-record Spokesperson for the Peace Corps, an independent agency and program of the United States government that trains and deploys volunteers to provide international development assistance. He was appointed to the post by President Biden and the White House. In his role, Blackwell serves as the principal point of contact for news media and the public, both domestically and in over 64 countries. Since joining the Biden-Harris administration, Troy has overseen the media relations for several milestone events including the safe return of Volunteers to over 54 countries, the historic arrival of Peace Corps Volunteers in Viet Nam, the MOU signing between the Peace Corps and the Korea International Cooperation Agency, and the agency’s new global climate initiative that was announced at the Global Citizen Festival in New York City. Additionally, Blackwell is the Treasurer of the Diversity Action Alliance Board of Directors; a member of Google/PRWeek’s Changemakers Council; and the Chairman of the Big Apple Performing Arts (BAPA).

If you or someone you know is interested in the Peace Corps, click this link for more information.