PR’s Top Pros Talk: Mitch Germann

 Mitch Germann, Global Managing Director of Retail, Sports and Lifestyle for FleishmanHillard, shares how brands can get the most value out of their sports sponsorships. Mitch highlights the impact that the younger generation is having on sports culture and how organizations are marketing to those audiences. Mitch also explains his approach to securing earned media coverage.

PR’s Top Pros Talk: Jackie Cox Battles

 Jackie Cox Battles, New York Consumer Brand Practice Lead and North America Consumer Brand Practice Growth Lead at ⁠Weber Shandwick⁠, explains the importance of earned media as more consumers feel disconnected from brands. Jackie describes valuable approaches she uses with clients such as “story doing” and more. Jackie also shares key data from the ‘⁠Earned Effect Study⁠’.

PR’s Top Pros Talk: Paul Holmes

 Paul Holmes, Founder and Chair of ⁠PRovoke Media⁠, explains why companies should not only lead with their values. Paul talks about current events such as the Disney lawsuit and Bud Light’s recent ad campaign. Paul also reflects on the growth of the PR industry. Read Paul’s article here: ⁠//www.provokemedia.com/long-reads/article/the-pr-industry-needs-to-defend-business-against-anti-%27woke%27-ideologues ⁠