PR’s Top Pros Talk…Tips for 2021 – Emily Poe

Emily Poe, Chief Integration Officer, W2O, stresses the importance of understanding different elements of how your audiences experience the world before communicating with them. She emphasizes leveraging data and analytics as key to reaching your stakeholders in the most effective ways.
Emily encourages audience-specific tailoring of messages and content on digital channels.

PR’s Top Pros Talk…Tips for 2021

Increasing diversity, equity and inclusion; accountability for PR people on the advice they give; understanding words and images matter, building trust and understanding the increased power of local TV news for both external and internal communications—those are some of the top tips shared by 21 agency and corporate leaders. The group includes 18 C-Suite or President level communicators representing a diverse perspectives on the steps that brands, agencies and individual practitioners need to take to meet the moment and find success in 2021.

PR’s Top Pros Talk…Tips for 2021

Increasing diversity, equity and inclusion; accountability for PR people on the advice they give; understanding words and images matter, building trust and understanding the increased power of local TV news for both external and internal communications—those are some of the top tips shared by 21 agency and corporate leaders. The group includes 18 C-Suite or President level communicators representing a diverse perspectives on the steps that brands, agencies and individual practitioners need to take to meet the moment and find success in 2021.

PR’s Top Pros Talk…Healthcare – Morry Smulevitz

Morry Smulevitz, VP, Global Corporate Communications, Walgreens Boots Alliance, shares insights on navigating the relationship between a master brand and more well-known and beloved brands. He discusses how the organization has been integrating the ongoing social justice issues into their CSR initiative. Morry also gives tips on setting stakeholder expectations on different levels and best practices for communicators in 2021.

PR’s Top Pros Talk…Healthcare – Kristin Cahill

Kristin Cahill, Incoming CEO (Jan.2021), GCI Health, shares best practices for pharma and healthcare organizations to effectively communicate with their stakeholders. She emphasizes the importance of individuality when navigating messaging between different stakeholders in different regions of the world.

Kristin also provides insights on onboarding new clients in the remote environment and tips for communicators for 2021.

PR’s Top Pros Talk…Authenticity – Jennifer Beugelmans

Jennifer Beugelmans, CCO at Groupon, discusses how the company navigated massive change internally and externally on a global scale. She emphasizes the importance of authenticity and transparency when managing communications on the merchant level as well as the customer level.

Jennifer also shares some of the internal changes that Groupon has implemented to tackle social justice issues and create a safe space in the workplace.