PR’s Top Pros Talk… Women Leaders – Terri Sanders



Terri Sanders, SVP, Enterprise Marketing & Communications, HIMSS, discusses how to navigate communications for different sectors within healthcare. She emphasizes the increased need for transparency and leveraging data. Terri also stresses the importance for creating a diverse environment in the workplace and shares advice for people of color in leadership roles.

 

PR’s Top Pros Talk… Women Leaders – Joanna O’Connell



Joanna O’Connell, VP and Principal Analyst, Forrester Research, dives into the shifting trends in the relationship between consumers, brands and content publishers. She discusses the challenges of navigating these changes as a communicator. Joanna emphasizes the importance of looking at different communications and marketing channels as a whole, rather than separate entities. She also highlights the increased need for data transparency and using data for value creating experiences.

 

PR’s Top Pros Talk… Women Leaders – Karen Clyne



Karen Clyne, Head of Global Communications, BlackBerry, sheds light on BlackBerry’s journey from handhelds to cybersecurity software and rebirthing a post-peak brand. She shares insight on evolving brand perception among key stakeholder groups and audiences to build advocacy. Karen also highlights the company’s initiatives and opportunities for women, including advice for the next generation.

 

PR’s Top Pros Talk… Women Leaders – Caitlin Hayden



Caitlin Hayden, Senior VP for Communications, BAE Systems, Inc., shares insights on advancing in your career as a woman in a previously male-dominated industry. She discusses the company’s initiatives to make the workplace more inclusive for women and people of color. Caitlin also dives into the organization’s efforts to foster engagement with employees outside of your own bubble.

 

PR’s Top Pros Talk… Women Leaders – Lindsey Carnett



Lindsey Carnett, CEO & President, Marketing Maven, goes into her team’s research on consumer sentiment across different stages of the pandemic’s progression. She also discusses lessons learned from the agency’s work with organizations involved in advancing women’s careers.

Lindsey offers advice to women who own small businesses, as well as those who aspire to.

 

PR’s Top Pros Talk… Women Leaders – Lea-Ann Germinder



Lea-Ann Germinder is Founder & President, Germinder + Associates, and Editor & Publisher, Goodnewsforpets.com. She’s also a past-president of the PRSA-NY chapter, a Co-Founder of the Inez Y Kaiser GKC-PRSA Memorial Scholarship Fund, and a recipient of the Makovsky Excellence in Mentoring Award.

She’s a strong believer in not only mentoring, but reverse mentoring especially with these challenging times. In this interview she shares tips on how to become a good mentor, offers advice to women who aspire to leadership positions, and emphasizes the importance of finding and following your passion.

 

Learn how to look and sound best on video interviews here.

 

PR’s Top Pros Talk… Women Leaders – Lisa Osborne Ross



Lisa Osborne Ross, COO (CEO as of April 2021), Edelman U.S., and PRWeek’s Agency Professional of the year, discusses the changes to expect in public affairs with the new administration. She offers insight into the agency’s research on the expectation of business as a result of the pandemic and shifting trends in the public’s trust. Lisa also shares advice for women and people of color aspiring for leadership positions.
 

PR’s Top Pros Talk… Women Leaders – Sukhi Sahni



Sukhi Sahni, Head of Corporate Communications for U.S Card and Retail Bank Divisions, Capital One, urges aspiring women leaders to be fearless and find inspiring mentors. She discusses the intentional nature of the organization to increase opportunities for women in leadership roles.
Sukhi also emphasizes the importance having a good understanding and assessment of not only communications practices that work, but also those that don’t, and how to be a resource for stakeholders in an empathetic way.