Theresa Bertrand, Head of Strategy at Zeno Group, speaks with Doug Simon, CEO of D S Simon Media, about key insights from Zeno Group’s Brand Love + Demand Study. She discusses why brand loyalty is critical to long-term success and explores how different generations connect with brands. She also explains how generative AI can help brands reach a wider audience by increasing visibility and fostering conversation.
In this episode of PR’s Top Pros Talk, Doug Simon and Melanie Roussell Newman, Chief External Affairs Officer at Planned Parenthood Federation of America and the Planned Parenthood Action Fund, have an insightful conversation on brand resilience in a highly polarized media landscape. They discuss communications strategy, building trust, and maintaining credibility. Melanie shares how audience-focused messaging helps organizations communicate effectively and respond quickly when issues arise. Support Planned Parenthood: https://www.plannedparenthood.org/
Sean Layton, Executive Vice President of Earned Media at Zeno Group, discusses the communications trends shaping the year ahead with Doug Simon, CEO of D S Simon Media. He explains how AI-driven search results are impacting earned media strategy and emerging media’s important role in the mix.
2026 is the year of AI search discoverability. How can you make your brand more discoverable? In this interview, Angela Miles, host of the syndicated business show, Business First, spoke with Doug Simon, CEO at D S Simon Media, on the growing importance of GEO and how earned media can play a key role. Angie also discussed D S Simon’s launch of the AI-Powered Broadcast Media Tour™. The program aired on 97 stations across…
Doug Simon speaks with John Duffield about the evolving role of AI in healthcare and the patient experience. John explains how a serious heart condition gave him firsthand insight into the healthcare system. John also shares how AI helped him understand complex medical information and navigate recovery following open-heart surgeries. The discussion also highlights how AI can support patients between clinical visits and improve communication with family members.