PR’s Top Pros Talk… Shannon Moylan – Leading with Your Head and Your Heart

Shannon Moylan, Senior Vice President of Public Relations at imre, explains how the head and the heart concept can be applied to healthcare communications and beyond. Shannon shares valuable advice on how to turn ideas into actions and explains the differences between media outlets. She also discusses the importance of enthusiasm during the pitching process.

Happy Holidays from D S Simon Media

D S Simon Media continues the tradition of expressing our appreciation to clients, partners, and friends during the holidays by supporting the charities our team personally engages with. Thanks to all of you for helping make 2023 a record year for the company.

The charities our team supports are listed below.

Doctors Without Borders
The Trevor Project
Leukemia & Lymphoma Society
The Lustgarten Foundation
The Guide Dog Foundation
American Heart Association
Race to Erase MS
Planned Parenthood Action Fund
Be Like Brit Foundation
Andrew McDonough B+ Foundation
Voices for Awareness
American Thyroid Association
The Center for Great Expectations
City Growers
Tunnel to Towers Foundation
The Alzheimer’s Association
Romania Animal Rescue
Crossroads Community Services
Diversity Action Alliance
Custom Collaborative

PR’s Top Pros Talk… Alex Ebanks – Advancing Diversity and Inclusion in the PR and Communications Industry

Alex Ebanks, Vice President of Communications for ESSENCE Ventures, shares some exciting milestones for the brands she works with. Alex describes how organizations can effectively lead the next generation in their internship and mentorship programs. Alex explains the important factors she considers before choosing to partner with an agency. Alex also shares valuable advice to students about how to make a lasting impression while networking.

Click here to watch the “Time of Essence” documentary series.

PR’s Top Pros Talk… Tish Van Dyke – Implementing the One Health Concept

Tish Van Dyke, Executive Vice President at JPA Health, describes how the One Health concept can be applied to an organization’s core business. Tish describes key findings from JPA’s latest report, “One World, One Health: Exploring the Connectability between Human, Animal and Environmental Health”. Tish also shares her excitement for the future of the industry.
Click here to download the report.

PR’s Top Pros Talk… Radina Russell – The Changing Role of Corporate Communications and the CCO

Are you ready for the changing corporate communications landscape? Radina Russell, U.S. Chair, Corporate Affairs Advisory & General Manager, Atlanta Southeast Market, ⁠Edelman⁠, dives into the key findings of Edelman’s 2023 Future of Corporate Communications Study. She explains what business areas CCOs should focus on and the traits they should lead with. Radina also shares how CCOs can get the most value out of collecting and analyzing data.
To download the study, click here: ⁠

PR’s Top Pros Talk… Peter Cook – The Role of Journalism in the Banking Industry

Peter Cook, Chief Communications Officer at the American Bankers Association, shares how his team serves as the voice of the banking industry in Washington and the challenge of representing banks of all sizes. He explains his range of responsibilities at ABA, how he applies his journalism background to his job, and the importance of data in reaching a skeptical public.

PR’s Top Pros Talk… Blake McEvoy – Moving the Pharmaceutical Industry Forward

Blake McEvoy, Head of U.S. Corporate Affairs for Respiratory & Immunology, Vaccines & Immune Therapies at AstraZeneca, describes the communicator’s role in the healthcare transformation. He explains how leaders can provide value to the next generation of workers. He also shares his insights on how the healthcare industry is developing a people, planet, and society-focused approach.