Tag Archives: marketing

PR’s Top Pros Talk… Byron Calamese – Bringing Multicultural Communications to the Forefront of the Industry



Byron Calamese, Managing Director of Zeno East for Zeno Group, shares his knowledge on navigating multicultural communications in an ever-changing landscape. He highlights Zeno Group’s partnership with EGAMI Group on projects including “The Multicultural Mandate 2023” report. Byron also explains how the findings from the report can guide brands with their multicultural marketing strategies.

PR’s Top Pros Talk… Aaron Sherinian – The Nexus Between Faith and PR



Aaron Sherinian, Senior Vice President of Deseret Management Corporation, explains how the deforestation of local news is making an impact on the media landscape. Aaron also explains the opportunity the media has if they engage more stories of faith with their viewership. Aaron also discusses how faith and media continue to form a strong community.

PR’s Top Pros Talk… Mitch Germann – The Evolution of Sports Communication and Culture



Mitch Germann, Global Managing Director of Retail, Sports and Lifestyle for FleishmanHillard, shares how brands can get the most value out of their sports sponsorships. Mitch highlights the impact that the younger generation is having on sports culture and how organizations are marketing to those audiences. Mitch also explains his approach to securing earned media coverage.

PR’s Top Pros Talk… Jackie Cox Battles – Developing an Earned-First Mindset



Jackie Cox Battles, New York Consumer Brand Practice Lead and North America Consumer Brand Practice Growth Lead at ⁠Weber Shandwick⁠, explains the importance of earned media as more consumers feel disconnected from brands. Jackie describes valuable approaches she uses with clients such as “story doing” and more. Jackie also shares key data from the ‘⁠Earned Effect Study⁠’.

PR’s Top Pros Talk… Tina Beaty – PR and the Metaverse 3.0



Tina Beaty, Acting Chief Marketing & Experience Officer for SHRM, explains how businesses can advance their employee brand and experience by hosting events and training in the Metaverse. Tina also discusses how companies can redefine their relationship with technology.

PR’s Top Pros Talk… Binna Kim – Navigating Communications Trends and Challenges



Binna Kim, Group CEO and Co-Founder of Vested, shares how communicators can deliver stories to a wider audience besides just sending a press release. Binna discusses the rise of employer brands after the start of the COVID-19 pandemic. Binna also shares a powerful message for current and aspiring leaders.

PR’s Top Pros Talk… Paul Holmes – Reflecting on the Impact of Anti-‘Woke’ Ideologues



Paul Holmes, Founder and Chair of ⁠PRovoke Media⁠, explains why companies should not only lead with their values. Paul talks about current events such as the Disney lawsuit and Bud Light’s recent ad campaign. Paul also reflects on the growth of the PR industry.
Read Paul’s article here: ⁠https://www.provokemedia.com/long-reads/article/the-pr-industry-needs-to-defend-business-against-anti-%27woke%27-ideologues ⁠

 

PR’s Top Pros Talk… Sarah Berman – PR and the Metaverse 3.0



Sarah Berman, President of ⁠The Berman Group⁠, explains how the global real estate industry can utilize the Metaverse. Sarah also shares how Metaverse 3.0 events can be accessible and engaging to clients and participants alike.
Learn more about Metaverse 3.0 here: ⁠https://www.dssimon.com/metaverse/⁠