Tag Archives: passion

PR’s Top Pros Talk… How Emotions are Driving Audience Decisions Today

 In this episode of PR’s Top Pros Talk, Doug Simon talks to Greg Swan, Senior Partner at FINN Partners, to explore the rise of vibe-based decision-making and what it means for today’s communications leaders. Greg explains how emotion is increasingly driving how audiences consume information and form opinions. They highlight the need to move beyond viewing audiences as a single monolith and explain how AI is transforming the user experience in the process.

PR’s Top Pros Talk… How AI is Changing the Way Brands Get Discovered

 Doug Simon, CEO of D S Simon Media, and Sarah Evans, Partner and Head of PR at Zen Media, have an insightful conversation about the growing role of AI in brand discovery. They explore how AI is influencing the way people find information and even choose what to buy. Sarah also shares guidance on how PR and communications teams can better align their work with how consumers are interacting with AI.

PR’s Top Pros Talk… How Legacy Brands Evolve for Today’s Audiences

 In this episode, Doug Simon talks with Valerie Combs, Senior Vice President and Head of Communications at IAC, to explore what it truly takes for legacy brands to stay relevant in a rapidly evolving digital world. Valerie explains how companies can modernize without losing the trust and equity they’ve built over decades. She also shares how brands can lead with their values.

PR’s Top Pros Talk… How To Build and Protect Your Reputation

 Rina Foster, CEO and Founder of 84 Communications, talks to Doug Simon, CEO of D S Simon Media, about how AI is impacting risk management. She shares expert guidance on protecting your reputation, preparing for potential crises, and managing fear with confidence.

PR’s Top Pros Talk… How To Create Opportunities Through Networking

 Monique Kelley, Associate Professor of the Practice at Boston University’s College of Communication, shares insights from her new book, Redefining Networking: How to Lead with Your Unique Value. Monique and Doug explain why giving matters more than getting, how anyone can communicate their value authentically, and how to build professional relationships that truly last. This episode offers fresh and practical approaches to networking for anyone in their career.