Who are TV producers interested in interviewing? When they do interviews with people off site, how are they looking to acquire the footage? And, what are the implications of these findings for PR professionals? 62 TV producers participated in our latest survey, here is what we found: 92 % of producers are open to interviewing brand spokespeople for a segment on their television shows By a nearly 2 to 1 margin, producers prefer to interview…
Jason Mudd, Managing Partner and CEO at Axia Public Relations, encourages brands to set bigger goals. He shares best practices on improving the quality of ideas and adapting ideation sessions from an office environment to a remote one. Jason also offers tips for how to overcome hesitations to go big.
Carrie Jones, Principal, JPA Health, shares insights on navigating vaccine rollout messaging. She discusses communications challenges surrounding the topic, and how organizations can tackle misinformation. Carrie also outlines best practices for communicators to prepare the public for a post-vaccine rollout environment.
Marty McDonald, EVP, Fahlgren Mortine, encourages communicators to operate boldly in 2021 and hold on to their seat at the table. She discusses the increased demand from clients looking for help with internal communications. Marty also shares insights on how organizations can increase trust among the key publics.
Glen Jackson, Co-Founder, Jackson Spalding, asserts that communicating with clarity and integrity is going to be extremely important in 2021. Organizations need to to display increased empathy and transparency when engaging with their audiences. Glen also encourages communicators to continue to utilize technology in new ways.
Michelle Gross, President, Spectrum Science, advises communicators to lean into the topics that tie in with the news events to make their messages resonate more. She shares examples of new and creative ways that their clients, particularly the ones in the health space, have been engaging with their audiences. Michelle also discusses how much more science savvy the general public has become, and organizations need to start acknowledging that in their communications.