Tag Archives: storytelling

PR’s Top Pros Talk… Pitching to the Media – Barbara Wagner



Barbara Wagner, President of Barbara Wagner Communications, shares her journey of starting an agency amid the pandemic. She shares insights on working with clients in the arts and real estate space. Barbara also shares best practice for building a story and pitching to the media.

PR’s Top Pros Talk… Pivoting Your Business Model – Joy Corso



How can a brand leverage the power of its legacy when pivoting its business model? Joy Corso, Chief Marketing Officer at Vonage, shares insights on effectively communicating the company’s transition from a B2C to a B2B brand. She also discusses how to assess your competition in the new space and identify opportunities.

PR’s Top Pros Talk… Making PR Magical – Nicole Rodrigues



A strong digital footprint has become a key factor for a successful launch. Nicole Rodrigues, CEO and Founder of NRPR Group, highlights the importance of getting PR right by being patient. She also shares how in-house communicators can gain the trust of an agency by giving strategic advice..

PR’s Top Pros Talk… Communicating the GRAMMYs® and Beyond – Andie Cox



What areas does the Recording Academy focus on when they are not preparing for The GRAMMY Awards?® Andie Cox, Vice President of Communications at the Recording Academy, discusses how the organization creates awareness for a range of initiatives such as advocacy for artists and pandemic relief. Andie also offers insights into the balance between entertainment publicity and a corporate brand story.

PR’s Top Pros Talk… Moving PR Forward – Michael Kempner



Michael Kempner, Founder & CEO of MikeWorldWide, believes that caring is the antidote to cancel culture. He offers insights into how brands can maintain a positive reputation in the current environment. Michael also emphasizes the importance of prioritizing crisis communications as an ongoing strategy rather than a reactive tool or an afterthought.

PR’s Top Pros Talk… Redefining Success – Cath Anderson



How can communicators redefine success throughout their careers? Cath Anderson, Head of Communications at Cityblock Health, reflects on the moment she realized that success can be defined by her own terms instead of what society or the industry expects. Cath also talks about what PR professionals need to know in order to build their skills.

PR’s Top Pros Talk… Bipartisan Approach to Public Affairs – Lindsay Singleton



Can public affairs be approached from a bipartisan perspective? Lindsay Singleton, Managing Director & Head of the Social Impact Practice at ROKK Solutions, shares how to navigate the current political environment as a brand and find common ground. She goes into the company’s research on the bipartisan power of ESG.

Download Across the Aisle: Unlocking the Bipartisan Power of ESG here.

PR’s Top Pros Talk… Boutique PR – David Ball



What are the advantages of working with a boutique PR agency? David Ball, President & CEO of Ball Consulting Group, LLC and President of PR Boutiques International, emphasizes how the ability to be nimble and quickly adapt to client needs has enabled his firm’s continued growth. He also discusses how larger agencies can bring a boutique feel into their practice.

PR’s Top Pros Talk… PR Trends for 2022 – Gini Dietrich



How can communicators retain their seat at the decision-making table in 2022? Gini Dietrich, Founder and CEO of Spin Sucks and Arment Dietrich, stresses the importance of communicating company values and keeping employees engaged in the wake of the Great Resignation. Gini also shares her passion for PR measurement and using attribution models to quantify communication effectiveness.