PR’s Top Pros Talk… Paul Holmes – Reflecting on the Impact of Anti-‘Woke’ Ideologues



Paul Holmes, Founder and Chair of ⁠PRovoke Media⁠, explains why companies should not only lead with their values. Paul talks about current events such as the Disney lawsuit and Bud Light’s recent ad campaign. Paul also reflects on the growth of the PR industry.
Read Paul’s article here: ⁠https://www.provokemedia.com/long-reads/article/the-pr-industry-needs-to-defend-business-against-anti-%27woke%27-ideologues ⁠

 

PR’s Top Pros Talk… Troy Blackwell – Navigating Public Perception



Troy Blackwell, Director of Press Relations and Spokesperson for the Peace Corps, explains how he navigates public relations and storytelling for the agency. He dives into the importance of having open and inclusive conversations. He also describes the impact behind the ‘Bold Invitation’ campaign and how the message is reaching audiences of all backgrounds.

Troy Blackwell is the Director of Press Relations and on-the-record Spokesperson for the Peace Corps, an independent agency and program of the United States government that trains and deploys volunteers to provide international development assistance. He was appointed to the post by President Biden and the White House. In his role, Blackwell serves as the principal point of contact for news media and the public, both domestically and in over 64 countries. Since joining the Biden-Harris administration, Troy has overseen the media relations for several milestone events including the safe return of Volunteers to over 54 countries, the historic arrival of Peace Corps Volunteers in Viet Nam, the MOU signing between the Peace Corps and the Korea International Cooperation Agency, and the agency’s new global climate initiative that was announced at the Global Citizen Festival in New York City. Additionally, Blackwell is the Treasurer of the Diversity Action Alliance Board of Directors; a member of Google/PRWeek’s Changemakers Council; and the Chairman of the Big Apple Performing Arts (BAPA).

If you or someone you know is interested in the Peace Corps, click this link for more information.

PR’s Top Pros Talk… Danny Franklin – Building Trust Through Communication



Danny Franklin, Partner at Bully Pulpit Interactive, discusses the critical role of identity when it comes to political research and communications. Danny shares his insights on how brands can transmit their messages into the consumer experience. Danny also reflects on emerging technology such as AI and the Metaverse.